With the entry of Coca-Cola and PepsiCo, Campa-Cola, a well-known soft drink brand in the 1970s and 1980s, faded away.  But now Campa Cola has been relaunched by Reliance Consumer Products, division of Reliance Retail Ventures Limited, in three new variants (Campa Cola, Campa Lemon and Campa Orange), putting it in direct competition with category leaders Coca-Cola and PepsiCo.

The brand will first be available in Andhra Pradesh and Telangana, (India) before being gradually rolled out across the country. The launch is in line with the company’s strategy to promote homegrown Indian brands that not only have a rich heritage but also have a deep connection with Indian consumers due to their distinct tastes and flavors.