Woolworths New Zealand Limited has recalled its Potato Long Roll (6-pack) due to the presence of undeclared soy, posing a potential health risk to consumers with soy allergies. The recall was announced on 30 October 2026 by New Zealand Food Safety and applies to products sold across Woolworths supermarkets throughout New Zealand.

Health Risk

Undeclared soy can trigger allergic reactions in individuals with a soy allergy. Symptoms may range from mild reactions, including itching, hives and swelling, to severe reactions such as breathing difficulties and anaphylaxis, which can be life-threatening.

Affected Product Details

The recall concerns the following product:

• Product: Woolworths Potato Long Roll (6-pack)
• Brand: Woolworths
• Best Before Dates: 10 October 2026 to 31 October 2026, inclusive.
• Packaging: Clear soft plastic bag
• Manufacturing: Made in-store
• Distribution: Woolworths supermarkets across New Zealand.

The recall does not affect any other Woolworths products. The affected product was not exported.

Consumer Advisory

Consumers with a soy allergy are advised not to consume the affected bread rolls. They should return the product to the retailer for a full refund. Customers who have consumed the product and have concerns about their health should seek medical advice.

Consumers without a soy allergy are not affected by this recall.

For further information, customers can contact Woolworths New Zealand Limited at 0800 40 40 40.

Source:https://www.mpi.govt.nz/food-safety-home/food-recalls-and-complaints/recalled-food-products/woolworths-potato-long-roll-6-pk-recalled-due-to-the-presence-of-an-undeclared-allergen-soy