Prime Brand Hydration Drink Recall Due to Vitamin Over-fortification and Labelling Concerns

January 20, 2024 Canada

Prime Hydration Drink Variety Pack 16.9oz 12pk India | Ubuy

Prime brand’s Hydration Drink is under immediate recall due to concerns regarding over-fortification of vitamins and labelling non-compliance. The recall, impacting the Alberta distribution, emphasizes the importance of consumer safety and adherence to regulatory standards.

Affected Products:

  • Brand: Prime
  • Product: Hydration Drink
  • Size: 500 ml
  • UPC: Various
  • Issue: Over-fortification of vitamins and lack of bilingual (English and French) labelling on certain flavors.

What to Do: Consumers, retailers, and distributors are urged to take the following steps:

  1. Do Not Consume: Refrain from consuming, using, selling, serving, or distributing the recalled Prime brand Hydration Drink.
  2. Product Identification: Check your Hydration Drink bottles for matching UPCs and ensure bilingual labelling (English and French).
  3. Immediate Action: If you possess the affected products, dispose of them securely or return them to the place of purchase.

Consumer Advisory: This recall is critical for the safety and well-being of consumers. Over-fortification of vitamins can pose health risks, and accurate labelling is vital for consumer awareness. Prime brand is committed to rectifying these issues promptly to uphold the highest standards in food safety.


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