MaxFoods Pty Ltd has issued an urgent recall of specific batches of its Norlax brand Double Smoked Salmon (300g) after discovering that the product was labelled with incorrect Use By dates.

The affected salmon was sold in 300g plastic packaging and imported from Denmark. The incorrect date markings may give consumers a false impression about the product’s safe shelf life, increasing the risk of consuming it beyond its intended safe period.

Product Details

• Product Name: Norlax brand Double Smoked Salmon
• Weight: 300g
• Use By Dates: 23JAN26, 24JAN26, 01MAY26
• Packaging: 300g plastic packs
• Imported from: Denmark
• Sold at: Costco Wholesale Westgate, 2 Gunton Drive, Westgate, Auckland 0814
• Re-export: None reported

Health & Safety Concerns

While no illnesses have been reported to date, food safety authorities are warning that consuming smoked salmon past its genuine safe date could increase the risk of foodborne illness. The incorrect Use By labels could lead consumers to unknowingly eat the product after it is no longer safe.

According to New Zealand Food Safety, perishable products such as smoked salmon must be consumed within the timeframe indicated by an accurate Use By date to prevent bacterial growth and related health risks.

Consumer Advice

1. Do not consume any product from the affected batches.
2. If you have already purchased it, return it to Costco Wholesale Westgate for a full refund.
3. If you have consumed the product and are experiencing any unusual symptoms, seek medical advice immediately.

Contact Information

For further queries regarding the recall, customers can contact MaxFoods Pty Ltd via email: enquiry@maxfoods.com.au

Source:https://www.mpi.govt.nz/food-safety-home/food-recalls-and-complaints/recalled-food-products/norlax-brand-double-smoked-salmon/