Steinlager Ultra Low Carb Beer Recalled in New Zealand Over Incorrect “Alcohol-Free” Label

March 7, 2026 New Zealand

A recall has been issued for Steinlager Ultra Low Carb beer in New Zealand after some bottles were mistakenly labelled as alcohol-free, despite containing alcohol. The recall was announced on March 4, 2026, by Lion NZ Limited, according to New Zealand Food Safety.

The issue was identified when certain bottles within a 24-pack of Steinlager Ultra Low Carb beer were found to carry incorrect labels stating they were alcohol-free. However, the product actually contains 4.2% alcohol, which could pose a risk to consumers who avoid alcohol for health, religious, or personal reasons.

Affected Product

  1. Brand: Steinlager
  2. Product: Ultra Low Carb Beer
  3. Pack Size: 24 pack (24 × 330 ml bottles)
  4. Packaging: Cardboard box containing clear glass bottles
  5. Best Before Date: 21/10/26 (on both outer box and bottles)
  6. Issue: Some bottles incorrectly labelled as alcohol-free
  7. Actual Alcohol Content: 4.2%

Officials clarified that correctly labelled Steinlager Alcohol Free beer is sold in green glass bottles, making it distinguishable from the recalled product. The recall does not affect any other Steinlager brand products.

Distribution

The affected beer was sold through retail stores and hospitality businesses across New Zealand. Authorities confirmed that the product was not exported to other countries.

Advice to Consumers

Consumers are advised to:

  • Check the date marking and label on the bottles and outer packaging.

  • Avoid consuming the product if concerned about alcohol content.

  • Seek medical advice if they have consumed the product and have health concerns.

Customers can obtain a full refund by contacting Lion NZ Limited through its customer support line.

Retailer Instructions

Retailers who sold the product have been instructed to display a point-of-sale recall notice in stores for one month to inform customers about the issue.

Food safety authorities continue to monitor the recall to ensure the affected product is removed from the marketplace.

Source:https://www.mpi.govt.nz/food-safety-home/food-recalls-and-complaints/recalled-food-products/steinlager-ultra-low-carb-beer-recalled-because-the-product-was-incorrectly-labelled-as-alcohol-free

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