A batch of Nothing Naughty brand Premium Pea Protein – Natural Caramel has been recalled across New Zealand after it was found to contain an undeclared milk allergen. The issue arose because Premium Whey Protein was incorrectly labelled as Pea Protein. The recall, issued on November 4, 2025, affects consumers with milk allergies or intolerances, for whom accidental exposure may pose significant health risks. No other Nothing Naughty products are affected.

Recall Details

The recalled product includes:

• Nothing Naughty Premium Pea Protein – Natural Caramel (1 kg)
  Best Before: 07 APR 27
  Packaging: 1 kg glass jar
  Distribution: Sold at selected retailers, health stores, and pharmacies across New Zealand.

Consumers are advised to check the date mark printed on the bottom of the jar.

Understanding the Health Risk: Why Undeclared Allergens Are Dangerous

Undeclared milk allergens are a serious concern because people with allergies rely on accurate labels to avoid dangerous reactions. Milk proteins such as casein and whey can trigger rapid and potentially severe responses in sensitive individuals.

Possible Reactions in Allergic Individuals

1. Hives or skin rashes
2. Swelling of the face, lips, or throat
3. Vomiting, nausea, or abdominal pain
4. Difficulty breathing or wheezing
5. Anaphylaxis, which can be life-threatening and requires immediate emergency treatment

For people with mild lactose intolerance, symptoms may include bloating, gas, or digestive discomfort—but for those with true milk allergies, even small amounts can cause medical emergencies.

People who are not allergic to milk are not affected by this recall and can safely consume the product.

Consumer Guidance

• People with milk allergies or intolerances should not consume this product.
• Return the recalled item to the retailer for a full refund.
• If you accidentally consumed it and experience any symptoms, seek medical advice immediately.
• Retailers must display point-of-sale notices for one month to inform customers.

Contact Information

For further questions, consumers can contact Nothing Naughty 2021 Limited:
Phone: 0508 668 446
Email: sales@nothingnaughty.kiwi.nz