Muscle Nation Supplements Pty Ltd has issued a recall for its Custard Protein Bar Cookies and Cream (60g) due to a misleading “gluten free” claim printed on the outer display box. The recall applies only to bars sold in the incorrectly labeled boxes, while the individual bar wrappers are correctly labeled.
The affected product was sold nationwide through Coles, Woolworths, and Amazon, with Best Before Dates: 08/12/26 and 09/12/26. The recall was prompted after it was discovered that the outer packaging included a gluten-free statement, even though the product contains gluten.
Details of the Affected Product
Why This Recall Matters
Undeclared gluten is a serious concern for individuals with celiac disease, non-celiac gluten sensitivity, or wheat allergy. Even small amounts of gluten can cause significant health issues:
What Consumers Should Do
Consumers with a gluten allergy or intolerance should not consume the affected product. Instead:
Return the product to the place of purchase (Coles, Woolworths, or Amazon) for a full refund.
If symptoms occur after consumption, seek medical advice immediately.
This recall highlights the critical importance of accurate allergen labeling and packaging consistency across all levels of distribution. Even when the product itself is properly labeled, misleading information on bulk or display packaging can lead to accidental consumption by vulnerable consumers.