It has now been established that the packaging of meat substitute products produced and marketed in France will no longer allow the use of phrases associated with meat.

France has followed South Africa’s lead and implemented plant-based meat censorship. The move will supposedly prevent “consumer confusion” as meat analogs become more realistic.

Meat names facing censorship on plant-based products include “sausage,” “steak,” “bacon,” and “chicken.” “Burger” is exempt as it does not implicitly refer to one type of meat. France has announced its controversial ban on plant-based meat terms words such as ‘sausages’ and ‘bacon’ will no longer be allowed to describe plant based meat alternatives with the exception of ‘burger’

“It will not be possible to use sector-specific terminology traditionally associated with meat and fish
to designate products that do not belong to the animal world and which, in essence, are not
comparable,” the official decree states.
France is the first country in the European Union to enact such a ban. A similar idea supported by
farmers was rejected by EU parliamentarians in 2020.Starting on October 1, 2022, the regulation will
be in effect. Products created and labelled before to this date are authorized to be sold till December 31 2022.

France is the largest producer of beef in the EU and the 7th largest in the world. The meat and farming industry heavily influenced and the ban also it’s intended to reduce ‘confusion’ for consumers

Published on Thursday, the decree reads: “It will no longer be possible to use terms proper to sectors traditionally associated with meat and fish to designate products not belonging to the animal world.”

France is the first European Union member to impose restrictions of this kind. Only domestically-manufactured products will be subject to the labeling ban. All imports will remain uncensored.